WINNING
TOGETHER2025
Winning Together is IPG Mediabrands’ annual global leadership summit, bringing together the company’s top executives. For this year’s edition, we travelled to Rome, which inspired me to lead a full redesign of the event’s identity – creating a new logo, refreshed color palette, refined typography, and a cohesive visual system applied across every touchpoint.
I directed and executed the design end-to-end with the help of my teammates. This included branding essentials, invitations, a new presentation template, 15+ custom presentations, digital graphics, attendee materials, hotel signage, dinner assets, and a digital passport that centralized schedules and even info. On-site in Rome, I supported leadership, ensured brand consistency, and helped finalize executive presentations. The rebrand delivered a unified, modern visual experience that elevated the summit from start to finish.
ROLE | Lead Designer
CONTRIBUTORS | Lindsay Guim, Autumn Polk, Tian Chen, Gelisa Henry, Abbe Sublett
DELIVERABLES | Creative strategy, branding, event design, signage, web, presentations
