TRUTH
STUDIES2018 – 2022
Truth Studies is the global research platform produced by McCann Truth Central, the agency’s intelligence unit focused on uncovering deep, enduring human truths. I led the first major rebrand of the program, unifying previously standalone studies into a cohesive, modern visual system. The new identity leaned into bold color, dynamic typography, and abstract shapes – each study receiving its own tailored palette and motif based on its theme while still fitting within one connected visual language. The system became the foundation for all quarterly reports and new studies moving forward.
The rebrand also extended into event design. Here, I highlight the Trust About Diversity launch at The Paley Center for Media in NYC, where I led my team to create large-scale signage, presentations, and collateral that brought the new identity to life. The updated visual system gave Truth Studies a unified, contemporary presence capable of scaling from research reports to industry events.
ROLE | Lead Designer
CONTRIBUTORS | María Vargas, Abbe Sublett, Phill Hess
DELIVERABLES | Creative strategy, branding, web, various print collateral, presentations
