Tracking Culture Through Crisis2020
Tracking Culture Through Crisis is a magazine spread infographic I created for Campaign Magazine UK in October of 2020, at the height of the COVID-19 pandemic. This piece visualizes key insights from McCann Truth Central’s “Truth About Culture & COVID-19” study – mapping how culture evolved across seven waves of global research to give marketers a clear roadmap for resilience and renewal.
The design pairs a warm, muted palette with simple, playful illustrations that intentionally countered the dark, fear-based visual language common during early-pandemic reporting. The timeline-driven layout breaks down cultural shifts, signposts, and brand implications in a way that feels inviting, accessible, and human.
In addition to running as a full printed spread, the infographic was adapted by Campaign’s digital team for web, expanding the reach of the study to a much broader audience.
ROLE | Lead Designer
DELIVERABLES | Infographic design, print, web
