Tracking Culture Through Crisis

Tracking Culture Through Crisis is a magazine spread infographic created for Campaign Magazine UK in October 2020. It visualizes insights from McCann Truth Central’s Truth About Culture & COVID-19 study, mapping seven waves of global research to help marketers navigate resilience and renewal.

The design uses a warm, muted palette and playful illustrations to counter the darker visual language common during early pandemic reporting. A timeline-driven layout breaks down cultural shifts and brand implications in an inviting, human way. The piece ran in print and was adapted for digital, extending its reach online.

ROLE | Lead Designer

DELIVERABLES | Infographic design, print, web