Truth 2
MeANing

2020 – 2021

Truth 2 Meaning is a comprehensive rebrand and system redesign of an established internal methodology. As an operating system that served over 17K+ employees, six agencies, and dozens of clients, it needed to be not only informative but visually compelling and easy to navigate. The initiative focused on modernizing the identity while preserving core memory devices that supported consistency and familiarity. Drawing inspiration from bold, contemporary design, the new direction introduced a flexible system adaptable across markets, applications, and audiences.

Key elements – typography, color, and iconography – were refreshed to create a clearer and more cohesive visual language. The expanded color system helped organize the methodology’s components, while the reimagined icon library established a stronger, more confident aesthetic. These updates created an identity that is modern, expressive, and built for long-term relevance.

The redesigned system was applied across the full methodology suite, including the guidebook, deep-dive materials, worksheets, client tools, and presentation assets. The work also informed the development of the Truth 2 Meaning internal website, extending the updated identity into a digital platform and strengthening its role as a scalable, organization-wide resource.

ROLE | Lead Designer

CONTRIBUTORS | Abbe Sublett, María Vargas, Phill Hess

DELIVERABLES | Brand Identity and Design System, Internal and Client-Facing Toolkits, Web, Social, Presentation Design