HOLIDAY PAAAARTY

October – December 2024

The Holiday Party was one of IPG Mediabrands’ largest internal events, bringing together more than 1,500 NYC employees for an end-of-year celebration. What began as a simple invitation design quickly evolved into the creative foundation for the entire event. With the theme needing to stay non-denominational, I leaned into an abstract take on winter – creating an art-deco-inspired line graphic that doubled as a stylized snowflake.

The visual system extended far beyond the invite, shaping large-scale signage, lighting design, and on-site graphics that defined the loo and feel of the night. Working with a limited budget, I focused on high-impact visual moments that felt festive without being literal – proving that with the right design system, even small details can snowball into a fully immersive experience.

ROLE | Lead Designer

DELIVERABLES | Event design, branding, signage