Omnicom media group ReBRANDI was selected as part of a close-knit team of senior design leaders to reimagine the Omnicom Media Group brand. The existing identity was static and understated, failing to reflect the energy, scale, and impact of the work happening across OMG.
Our goal was to introduce a more expressive system, one that used color, imagery, and motion to create visibility and personality, while still honoring the brand’s equity. We made only subtle refinements to the logo to preserve recognition, but fully rebuilt the surrounding ecosystem. This included partnering with a type designer to develop a custom OMG typeface, establishing a bright, confident color palette inspired by OMG’s individual agencies, illustrating a full library of customized icons and visuals, and designing gradients and modular shapes to create a dynamic visual language.
The rebrand was translated consistently across all touchpoints, from PowerPoint templates and social content to internal communications and external marketing. The result was a flexible, modern system that elevated OMG’s presence and reflected who we are as a collective.
ROLE | Various roles, both lead and contributor
CONTRIBUTORS | Stephenie Wang, Morgan Baker, Jessica Ewald, Alyssa Grove, Athena Maroulis
DELIVERABLES | Branding and creative strategy, guidelines, templates, digital and print assets
