CLIENT SUMMIT BRANDING 

Originally designed as a logo concept for IPG Mediabrands’ 2024 Client Summit, this self-initiated project expands a favorite unused direction into a full brand system. Inspired by the summit’s location, The Resort at Pelican Hill and its Italian countryside influence, the identity blends elevated typography, rustic textures, and olive-tree–driven illustrations. A postage-stamp logo nods to the resort’s blog Postcards from Pelican Hill, anchoring the brand in a strong sense of place and storytelling, with additional concepts exploring how the system comes to life across applications.

ROLE | Lead Designer

DELIVERABLES | Branding and creative strategy